Cristina Villegas

Graphic summary of a city

Cristina Villegas — Tue, 10 May 2011 00:13:31 +0000

Interesting view of Barcelona. Pity he forgot about “castellers” and “pa amb tomaquet”.

EggmachineChickens in a vending machine demonstrating for their right to a fair life.

Cristina Villegas — Sun, 08 May 2011 09:00:06 +0000

Street action in protest against caged chicken. Quite effective!

more info: Noah.de

Cristina Villegas — Sat, 07 May 2011 09:00:05 +0000

The Lego city invasion

These are not photomontages, are for real, full size lego constructions in the most unexpected sites.

The responsible for these “sculptures” is ACCESS, an agency that operates with the collaboration of the world’s best brands and ad agencies. Currently they are working on a number of fun projects and are obsessed with LEGO.

“LEGO is fun and games for children. Highly recognized and bringing a smile to everyone’s face, LEGO is also the object of countless creative ideas completed by adult fans who’ve created everything from kitchen tables to animation and fashion shows, to clothing made of LEGO bricks.

In addition to fun and creativity, LEGO is also a strong symbol of building. In our version of street-level LEGO promotion, we envision building massive LEGO sculptures — creations so big that they cannot go unnoticed.”

“LEGO is a brand that can get away with this kind of in-your-face stunt as the goodwill and positive attitudes allow consumers to see it all in a fun light.

In the world of social media, this kind of attention is priceless. People will notice, photograph, tweet, facebook and youtube this to their networks when they see one of these fun creations.”

“The shock value increases when these sculptures are placed in environments and contexts where no-one is expecting to see a big “toy.”

“The extension of this type of street-level promotion to websites, video, in-store promotions and advertisements is natural, yet the main thrust comes from the consumers who will react with delight. Can you imagine seeing one of these for the first time and NOT telling anyone?”

via: The Cool Hunter & ACCESS

Rejuvenate and discover the baby inside with the new Evian babies campaign

Cristina Villegas — Fri, 06 May 2011 14:59:42 +0000

2 years after the roller babies, evian offers a new Live young experience: a film and an interactive music video.

Like it? Now you can be part of it on letsbabydance.evian.com All you ever wanted to know about the campaign on Facebook.

Get the T-Shirt on shop.evian.com.

Check it out on the Youtube channel or the Evian Website.

Cristina Villegas — Fri, 06 May 2011 09:00:06 +0000

Stop waiting for the perfect time to do what you want to do. Do it now.

Cristina Villegas — Thu, 05 May 2011 09:00:06 +0000

Bulletproof iPhone app
By Amnesty International France

Bulletproof was created for the 50th anniversary of Amnesty International. The downloads will help Amnesty to preserve its financial independence and to continue his fight for human rights.

Your goal: to stop as quickly as possible the bullets fired by a firing squad that shot a man condemned to death.

Help Amnesty International to defend human rights by downloading the Bulletproof App.

more info: bulletproof.amnesty.fr

via: Interactiva Digital

Raincampaign The beauty of ephemeral advertising Fresh Green Ads is a innovative green media agency that has developed a new concept in advertising, the Raincampaign. This surprising way of communication is environmental friendly and it’s selfactivated on weather conditions. When it rains the message appears, and it comes off when the streets dry up. Raincampaign can make a relevant connection between the weather, the product and the location D-REIZEN TRAVEL AGENCY Raincampaign developed the holiday campaign for travel agency D-reizen. Every time it rains the message: ‘ARE YOU ALSO LONGING FOR THE SUN’ appears in 1000 locations in the Netherlands. The locations are carefully positioned round the 175 D-reizen stores. CONTINENTAL TIRES Raincampaign developed the winter tire campaign for tire importer company Continental. The winter tires of Continental work better in rainy conditions. The message ‘STOP QUICKER WITH CONTINENTAL WINTER TIRES’ appears in 500 locations in the Netherlands when it rains. The locations are carefully positioned in the areas of car parks, car park ticket machines and crowded places. more at: Fresh Green Ads via: Loving Ads

Cristina Villegas — Wed, 04 May 2011 09:00:06 +0000

Cristina Villegas — Tue, 03 May 2011 17:22:21 +0000

via:

unacoolhunterennuevayork

Cristina Villegas — Tue, 03 May 2011 17:20:26 +0000

via: unacoolhunterennuevayork

Cristina Villegas — Tue, 03 May 2011 17:19:07 +0000