Graphic summary of a city
Interesting view of Barcelona. Pity he forgot about “castellers” and “pa amb tomaquet”.
The Lego city invasion
These are not photomontages, are for real, full size lego constructions in the most unexpected sites.
The responsible for these “sculptures” is ACCESS, an agency that operates with the collaboration of the world’s best brands and ad agencies. Currently they are working on a number of fun projects and are obsessed with LEGO.
“LEGO is fun and games for children. Highly recognized and bringing a smile to everyone’s face, LEGO is also the object of countless creative ideas completed by adult fans who’ve created everything from kitchen tables to animation and fashion shows, to clothing made of LEGO bricks.
In addition to fun and creativity, LEGO is also a strong symbol of building. In our version of street-level LEGO promotion, we envision building massive LEGO sculptures — creations so big that they cannot go unnoticed.”
“LEGO is a brand that can get away with this kind of in-your-face stunt as the goodwill and positive attitudes allow consumers to see it all in a fun light.
In the world of social media, this kind of attention is priceless. People will notice, photograph, tweet, facebook and youtube this to their networks when they see one of these fun creations.”
“The shock value increases when these sculptures are placed in environments and contexts where no-one is expecting to see a big “toy.”
“The extension of this type of street-level promotion to websites, video, in-store promotions and advertisements is natural, yet the main thrust comes from the consumers who will react with delight. Can you imagine seeing one of these for the first time and NOT telling anyone?”
via: The Cool Hunter & ACCESS
Bulletproof iPhone app
By Amnesty International France
Bulletproof was created for the 50th anniversary of Amnesty International. The downloads will help Amnesty to preserve its financial independence and to continue his fight for human rights.
Your goal: to stop as quickly as possible the bullets fired by a firing squad that shot a man condemned to death.
Help Amnesty International to defend human rights by downloading the Bulletproof App.
more info: bulletproof.amnesty.fr
via: Interactiva Digital
Youtube Takeovers fever
25 “Awesome” Youtube Takeovers
Youtube takeovers are the latest trend. All brands, every creative wants to use it in their campaigns. And despite that the number of publications is increasing rapidly the quality of most is getting lower and lower.
Once again we are leaving the “me too” effect forgetting about strategy or appropriateness. So when we get a link for a new Youtube takeover we tend to think “Nicely done, but ultimately another hollow advertising experience”.
See “25 Awesome Youtube Takeovers”, a selection made by Bannerblog.
There is a camera in the sink!
Visual for the Canon PowerShot D10 campaign.
No better place to promote an underwater camera than underwater.
via: Ads of the World
Underwear Vending
in case you need a new pair of CK on the go
According to this twitpic from love magazine, you can now buy calvin klein undies via vending machine. this seems more than a bit sketchy to me. Are they individually packaged? shrink-wrapped? have they been sterilized? i dare you to find out.
