Social media campaign diagram « David j Carr |
Social media campaign diagram « David j Carr |
Lovely diagram on how to start a social campaign
Goal celebration with Villa
New viral campaign for Macdonalds where users are challenged to keep the football in the air for 20 seconds. Only the successful players will deserve the Villa’s unique-MacDonalds-styled goal celebration.
‘Augmented Reality’ on Smartphones Brings Teaching Down to Earth
‘Augmented Reality’ on Smartphones Brings Teaching Down to Earth
At the University of New Mexico, some students in second-year Spanish classes become detectives. They travel to Los Griegos, an Albuquerque neighborhood 15 minutes northwest of the campus, on a mission: Clear the names of four families accused of conspiring to murder a local resident.
It’s a fictional murder mystery, and instead of guns and badges, the students are armed with iPod Touches, provided by the university. When students enter their location into the wireless handheld devices, a clue might turn up: a bloody machete, for example, or a virtual character who may converse with them—in Spanish—about a suspect.
But Los Griegos and the language skills needed to navigate the locale are no fiction. By integrating mobile computing and actual surroundings, the educational game, Mentira—Spanish for “lie” and a reference to the claim of conspiracy the students are assigned to debunk—helps take teaching to a new place outside the classroom: “augmented reality.”
» via The Chronicle of Higher Education (Subscription may be required for some content)
Monsters media contest
Create your own Media Monster and make him fight other monsters.
Seven things you need to know about augmented reality
Seven things you need to know about augmented reality
Smartphones are bringing the once-SF concept of augmented reality into the everyday world







