Raincampaign The beauty of ephemeral advertising Fresh Green Ads is a innovative green media agency that has developed a new concept in advertising, the Raincampaign. This surprising way of communication is environmental friendly and it’s selfactivated on weather conditions. When it rains the message appears, and it comes off when the streets dry up. Raincampaign can make a relevant connection between the weather, the product and the location D-REIZEN TRAVEL AGENCY Raincampaign developed the holiday campaign for travel agency D-reizen. Every time it rains the message: ‘ARE YOU ALSO LONGING FOR THE SUN’ appears in 1000 locations in the Netherlands. The locations are carefully positioned round the 175 D-reizen stores. CONTINENTAL TIRES Raincampaign developed the winter tire campaign for tire importer company Continental. The winter tires of Continental work better in rainy conditions. The message ‘STOP QUICKER WITH CONTINENTAL WINTER TIRES’ appears in 500 locations in the Netherlands when it rains. The locations are carefully positioned in the areas of car parks, car park ticket machines and crowded places. more at: Fresh Green Ads via: Loving Ads
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