Cristina Villegas

The Lego city invasion

These are not photomontages, are for real, full size lego constructions in the most unexpected sites.

The responsible for these “sculptures” is ACCESS, an agency that operates with the collaboration of the world’s best brands and ad agencies. Currently they are working on a number of fun projects and are obsessed with LEGO.

“LEGO is fun and games for children. Highly recognized and bringing a smile to everyone’s face, LEGO is also the object of countless creative ideas completed by adult fans who’ve created everything from kitchen tables to animation and fashion shows, to clothing made of LEGO bricks.

In addition to fun and creativity, LEGO is also a strong symbol of building. In our version of street-level LEGO promotion, we envision building massive LEGO sculptures — creations so big that they cannot go unnoticed.”

“LEGO is a brand that can get away with this kind of in-your-face stunt as the goodwill and positive attitudes allow consumers to see it all in a fun light.

In the world of social media, this kind of attention is priceless. People will notice, photograph, tweet, facebook and youtube this to their networks when they see one of these fun creations.”

“The shock value increases when these sculptures are placed in environments and contexts where no-one is expecting to see a big “toy.”

“The extension of this type of street-level promotion to websites, video, in-store promotions and advertisements is natural, yet the main thrust comes from the consumers who will react with delight. Can you imagine seeing one of these for the first time and NOT telling anyone?”

via:  The Cool Hunter  &  ACCESS